Transforming print production
How Deutsche Bahn (DB) turns print production
into a self-service with MPP.360
1. On-Brand Recruitment Materials
DB automates its job posting creation
Deutsche Bahn’s HR team relied on manual processes to produce the thousands of job postings needed for their trains and stations. They were looking for a way to accelerate and automate production while maintaining the flexibility to customize visuals and messaging for different roles and locations.
On-brand, flexible templates
MPP.360 guides regional teams step-by-step through simple briefings where information such as texts, metadata and images is collected and pushed into dynamic InDesign templates to produce the ads they need, while offering possibilities to customize texts, colors, images, and headlines.
End-to-end automation
Guided workflows connect the people and systems involved from start to finish, allowing users to brief, create, preview, approve, finalize and deliver materials—all in one platform.
2. Internal Production Platform
DB enables employees with self-service
DB Kommunikationstechnik is responsible for the production of corporate materials, such as business and holiday cards, for the entire DB Group. Managing this process manually required a lot of coordination and communication, making it complex and time-consuming. They looked for a better way to offer this service internally.
Easy self-service ordering
With MPP.360, thousands of DB employees can now easily order and personalize their corporate materials through a simple self-service system. A guided briefing form collects all the necessary details and automatically generates the designs. Employees can preview and adjust their designs before placing their final order.
Automated production & delivery
Once the designs are finalized, MPP.360 sends them directly to DB’s print service. This end-to-end automation has significantly improved processing times while maintaining the high-quality standards of DB’s corporate communications.
MPP.360 modules
Selection of essential modules used by Deutsche Bahn
Briefing & workflows
Order catalog
Briefing & workflows
Smart briefings
mass production
InDesign Rendering Server
production Automation
Automated Multiformat production
Quality Gateway
Automated quality checks
connectivity
Print system connect
HElper Services
QR code generator
Collaboration
General announcements
production Management
Production cost allocation
“The MPP.360 platform allows us to standardize and automate a wide range of marketing production tasks at Deutsche Bahn. With its form-based interface, flexible configuration options, and strong system connectivity, we’ve been able to transform labor-intensive, manual marketing production tasks into efficient, self-service briefings and template-driven marketing material production.”
Fabian Renner
Deutsche Bahn
Get in touch
You would like to know more about the MPP.360 briefing and production platform or get answers to questions regarding how our platform can help your business? We are happy to help.