Scaling Newsletter Marketing
How ECE Marketplaces enables localized newsletter production
for their shopping centers with MPP.360
Efficient Newsletter Production
ECE scales localized newsletter marketing
ECE Marketplaces oversees marketing for more than 100 shopping centers across Germany. While eager to implement localized newsletter marketing at scale, the central team needed a way to streamline production and distribution without sacrificing local relevance. The key challenge was balancing efficiency with personalization—ensuring consistent branding while allowing flexibility for individual centers.
Standardized workflows for scalable localization
With MPP.360, ECE established dynamic templates and structured workflows, enabling seamless collaboration between central marketing, center managers, and agencies. The central team sets overarching themes and provides core content, while local managers tailor messaging to their audiences—maintaining brand cohesion without compromising local appeal.
Automation for faster, error-free execution
Once approved, newsletters are automatically routed to Salesforce Marketing Cloud for distribution, reducing manual effort and ensuring timely delivery. By optimizing content creation, approvals, and localization in one platform, ECE has efficiently scaled personalized newsletter marketing across all locations—driving engagement with centralized efficiency.
MPP.360 modules
Selection of essential modules used by ECE
Briefing & workflows
Order catalog
Briefing & workflows
Smart briefings
Briefing & workflows
Automated routings
production Automation
Automated multiformat production
Quality Gateway
Automatic quality & brand checks
connectivity
Salesforce Marketing Cloud connect
production Automation
Dynamic newsletter templates
Helper Services
QR code generator
Collaboration
Notifications, chat & messaging
Get in touch
You would like to know more about the MPP.360 briefing and production platform or get answers to questions regarding how our platform can help your business? We are happy to help.