Redefining Subscription Marketing
How FUNKE increases newspaper subscription campaign
production efficiency with MPP.360
Standardize and automate
FUNKE simplifies subscription campaign production with MPP.360
FUNKE’s subscription team creates marketing materials for 12 newspaper brands, producing up to 500 multichannel ads per campaign cycle. Managing this volume while maintaining distinct brand guidelines and design wishes for each title was a highly manual and time-consuming process.
On-brand mass production
MPP.360 enables FUNKE to produce ads, teasers, and online materials at scale while ensuring brand consistency. Pre-defined templates and automated workflows allow local newspaper teams to initiate campaigns quickly in self-service, with the flexibility to adapt content for each brand’s unique identity.
Effortless briefing & automated output
MPP.360 simplifies the briefing process, automatically applying the correct metadata, logos, and branding elements for each newspaper. The platform generates all required ad formats—banners, teasers, print ads, and landing pages—at the push of a button, ensuring fast and accurate production.
MPP.360 modules
Selection of essential modules used by FUNKE
Briefing & workflows
Order catalog
Briefing & workflows
Smart briefings
Briefing & workflows
Automated production workflows
collaboration
Automated approvals & feedback
production Automation
Multi-format production
production Automation
Multi-brand production
collaboration
Notifications, chat & messaging
quality gateways
Automated quality checks
Security & compliance
SSO & external user management
Get in touch
You would like to know more about the MPP.360 briefing and production platform or get answers to questions regarding how our platform can help your business? We are happy to help.