Orchestrating Marketing Production
How OTTO improves the efficiency of their digital advertising production with MPP.360
1. Connecting people and systems
OTTO optimizes digital media production
OTTO.de, one of Germany’s largest e-commerce platforms, produces hundreds of digital ads monthly — requiring seamless coordination between teams and systems to maintain efficiency and quality. To optimize this process, OTTO leveraged MPP.360’s orchestration capabilities to automate production workflows while ensuring brand consistency.
Seamless collaboration & automated production
MPP.360 connects OTTO’s teams and systems—including DAM, PIM, and CRM—eliminating manual handovers and accelerating production. From briefing to final delivery, the platform streamlines the creation of newsletters, banners, and partner ads, ensuring a smooth, error-free workflow.
Built-in quality control for brand compliance
To uphold OTTO’s standards, MPP.360 automates checks for spelling, text rules, and prohibited terms, guaranteeing compliant and high-performing content. The result? A scalable, efficient digital ad process that drives engagement while reducing manual effort.
2. High-volume content production
OTTO improves its push notifications
OTTO delivers a high volume of push notifications daily, requiring tight coordination across teams and systems. The challenge was maintaining speed and quality at scale while eliminating bottlenecks.
Automated workflows for faster execution
With MPP.360, OTTO was able to automate the entire process from briefing to approval. Campaign details route automatically to teams, while copywriters and stakeholders collaborate in one workspace – eliminating manual tracking and delays.
Smooth delivery with high quality
Once approved, notifications are automatically pushed to OTTO’s delivery platform, reaching millions of devices instantly. By unifying collaboration and automating handoffs, MPP.360 ensures OTTO’s notifications are always timely, on-brand and high-impact.
3. Business intelligence for improved production
OTTO gains real-time production insights
OTTO needed a way to track and analyze their production processes in real-time, to gain insights into costs, efficiency, and overall performance and drive continuous improvement.
Automated tracking & BI integration
MPP.360 seamlessly integrates with external business intelligence tools, providing OTTO with customized, real-time reports on key metrics such as production time, resource utilization, and potential bottlenecks. These insights enable OTTO to make data-driven decisions, streamline operations, and control costs effectively.
Optimized resource & workflow management
Using the production insights from MPP.360, OTTO can better allocate tasks, balance workloads, and adjust deadlines as needed. This leads to faster turnarounds, improved collaboration, and more efficient production processes overall.
MPP.360 modules
Selection of essential modules used by OTTO
Briefing & workflows
Order catalog
Briefing & workflows
Smart briefings
Briefing & workflows
Automated approvals
production automation
Multi-channel production
connectivity
Pushkin connect
Collaboration
Notifications, chat & messaging
connectivity
Shop system connect
Quality Gateway
Blacklist quality checks
Production Management
Production monitoring & reporting
“At OTTO, we rely on MPP.360 to orchestrate various marketing production workflows, seamlessly integrating numerous third-party marketing systems alongside our own applications. This enables us to standardize and automate many production processes, boosting the efficiency and impact of our e-commerce marketing operations.”
Andreas Lindner
OTTO
Get in touch
You would like to know more about the MPP.360 briefing and production platform or get answers to questions regarding how our platform can help your business? We are happy to help.