From weeks to minutes:
How R+V insurance transformed their marketing
production with MPP.360
1. Automated campaign production
R+V enables self-service production
R+V wanted to create a loyalty campaign that they could offer to their vast network of insurance agents to engage new customers. However, the small, three-person central marketing team struggled to produce and coordinate the volume of personalized marketing materials required.
Self-service production is the answer
MPP.360 enabled R+V to create an intuitive self-service platform where agents can independently produce on-brand digital and print campaign materials using dynamic templates. Built-in quality checks and automated approvals ensure every campaign meets brand standards without requiring constant oversight.
From weeks to minutes
By automating previously manual processes, MPP.360 reduced campaign production time from 3-4 weeks to just 30 minutes. The platform seamlessly guides users and systems through each step, enabling fast, multi-channel campaign creation while freeing the marketing team to focus on strategy.
2. Multi-format automation
R+V automates high-volume production
R+V faced growing demands for diverse digital media formats across multiple channels and products. The manual coordination process – relying on emails, spreadsheets and constant follow-ups – struggled to keep pace with increasing production volumes.
End-to-end workflow automation
Implementing MPP.360 transformed R+V’s operations by automating the entire production chain. The solution eliminated manual handoffs and significantly accelerated turnaround times while maintaining quality standards.
Intelligent format adaptation
The system now enables campaign assets to be briefed once, then automatically adapted into all required formats and variations. Finished materials are seamlessly delivered to the appropriate R+V portals, ensuring the right content reaches each channel efficiently.
MPP.360 modules
Selection of essential modules used by R+V
Briefing & workflows
Order catalog
Briefing & workflows
Smart briefings
Briefing & workflows
Automated workflows
mass production
CRM connect
production automation
Dynamic digital & print templates
connectivity
Print system connect
connectivity
CMS connect
Collaboration
Commenting & annotation tools
production automation
AI-supported production
“MPP.360 allows us to automate time-consuming manual production workflows—a major advantage for us as a regulated insurance company with a large sales and marketing network. Now, we can connect siloed systems and streamline key processes, making our operations faster and more effective.”
Sascha Kammerer
R+V Versicherung
Get in touch
You would like to know more about the MPP.360 briefing and production platform or get answers to questions regarding how our platform can help your business? We are happy to help.