Production Management
Production Management for Coordinating Marketing Content
All parties collaborate on one platform, and all marketing systems and tools are connected within one interface for perfect marketing routing from briefing to the handover of finished advertising materials.
Orderable Marketing Services
Introduction of a central marketing order catalog throughout the company
The number of required advertising materials and standard marketing materials continues to rise. It is practically impossible to have an overview of what is in use in the company and what is being produced. With the marketing order catalog from MPP.360, marketing departments can finally make advertising materials and materials available in an orderly and structured manner throughout the company or partners. And not as ready-made, no longer changeable documents for download, but as adaptable production orders, in which – based on pre-produced templates and dynamic areas – entire print documents or complete banner sets can be quickly and easily recreated or adapted.
Standardize production processes
Turn chaotic processes into well-structured standard production processes
Many people are always involved in the production of advertising materials, marketing and sales materials. Be it as clients, as those who creatively implement the actual productions or as important stakeholders for approvals. All these participants also come from different departments: from marketing, from specialist departments, from agencies, from sales or from partners. Working together can be quite chaotic and nerve-wracking. With MPP.360, all stakeholders are brought together on one platform and guided through all the work steps relevant to them in a structured manner.
One interface for your marketing production
Connect within MPP.360 directly to existing Marketing Systems
As an open production platform, MPP.360 enables direct interaction with all essential marketing systems and tools from the user-friendly MPP.360 interface. No system switching or special system knowledge is required for maximum efficiency in automating marketing production.
Efficiently equip subsidiaries and branches with standard materials
Companies with many regional branches or their own subsidiaries always want to provide them with up-to-date marketing and sales materials for advertising, promotions or social media campaigns.
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Standard documents such as product brochures, data sheets or service sheets are also often created centrally and distributed with a lot of effort. With MPP.360, central marketing teams have the ability to fully automate all processes related to ordering and delivery. Employees in branches and branches can conveniently and easily order new materials or adapt pre-created documents in self-service. Just as central marketing wants to offer. A great relief in day-to-day business.
Consistently apply brand specifications and corporate design guidelines
As a company, having defined your own brand guidelines is very good. But many teams fail when it comes to the consistent application of these brand specifications in the day-to-day business of marketing production.
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With MPP.360, all Brand Guideline specifications are fully operationalized and automatically applied in all production processes. The MPP.360 production platform requests all the necessary information before creating advertising materials and materials, collects the required text content, headings, CTAs, images, logos or graphics and inserts them 100% brand-compliant into predefined templates.
Better coordination and support of international marketing teams
Coordination between central marketing departments at headquarters and international marketing teams is always time-consuming.
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International teams produce materials for campaigns, campaigns or events, often under high time pressure with local agencies at their side. Often without involving central marketing. Brand guidelines are not always applied correctly and the text messages or visuals used deviate from them. At the same time, there is a desire at the corporate headquarters to support the mostly small teams in the countries with centrally developed campaign ideas to ensure uniform, global brand communication.
Better integrate and coordinate creative and digital agencies into their own processes
In the production of marketing materials, agencies are used in many companies. Commissioning them with all the necessary information and metadata with the subsequent coordination rounds is fast, very complex and time-consuming.
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The MPP.360 production platform creates a central working environment for marketing teams and agencies to efficiently and quickly commission marketing productions with structured briefs and standardized production workflows that involve all stakeholders.
Always know where you stand
Standardize briefings and never work with Excel overviews again
Clean and complete briefs for marketing productions are extremely important for internal marketing departments, design teams or agencies to work efficiently. Because the demand for content and documents to be produced is growing and growing. But in many companies, there are sometimes no real briefings for marketing productions or they try to get order in the briefing chaos with Word files, Excel lists and many e-mails. MPP.360 makes it possible to set up structured briefings for all productions in marketing, which are then used again and again. With intelligent forms that request or collect all information.
Standardize Briefings
Guided Briefings
Managing the production of marketing materials and omni-channel campaigns with many involved stakeholders becomes simple and efficient with MPP.360. The briefing platform enables structured and guided briefings, feedback, and approvals with clear communication and coordination among all participants.
Automatisierte Workflows für Abstimmungen
Instead of wild e-mail coordination, work together on one production platform
Traditionally, the production of marketing materials requires a lot of coordination. Be it in relation to production-related information (what/to when/by whom/for what) or to creative questions. Often, initial layouts and creative variants are created and then sent back and forth by e-mail for coordination with comments for change requests or suggestions for changes to the content. A real e-mail ping pong arises with voting loops, sometimes over several days. With MPP.360, this is no longer necessary, because MPP.360 bundles all production management information through structured briefings and dynamically combines this information with corresponding templates and the possibility to create creative variants with new headings, key visuals or CTAs and view them as previews. Embedded comment fields and notifications ensure fast, direct voting.